From Managing your corporate image to organizing information and making it readily available to prospects, this book explores both the technical and strategic issues of tapping into the very latest Web methods. This book also provides a cost/benefit analysis and makes recommendations on what type of information a company should provide over the Net.
Paperback
If you've considered business on the Net and your aim is profit, then this book is a must-read! Chuck Martin was the founding publisher of Interactive Age, the magazine that helped define the interactive marketplace. This book not only provides the "how-to's" but actual case studies that bring new insights to doing it right - the first time. sagalyn@bpmc.com says..."It's like a swimming lesson bundled with Shark repellent for only $24.95!"
Hardcover
Published: November 1, 1996
List: $24.95 -- Our Price: $17.47 -- You Save: $7.48
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Guerilla Marketing Online Weapons: 100 Low-Cost, High Impact Weapons for Online Profits and Prosperity
by Charles Rubin , Jay Conrad Levinson
This book gets you excited about promoting your Web site. If you had only one resource for promoting your business...this one should be it. Levinson and Rubin lay out a list of 100 ways to promote your Web site, attract visitors and define the purpose of your Web venture. Practical, exciting, and useful tools for increasing your hits and profits.
Paperback
Introducing The Internet Plus fills the need of people needing to learn something about the Internet and then teach it to others in the workplace. Introducing The Internet Plus is a transcription of Lee Jaffe's presentation (including slides and handouts). Trainers can use the accompanying disks (MAC & WIN) to prepare for lectures and sessions. Covers Internet tools, services, WWW, browsers, search engines, as well as Telnet and FTP.
Paperback
Written in a readable style, this is the first book for setting up and managing an Internet connection for organizations. It breaks down tasks into easy-to-understand, manageable chunks--such as setting up a simple DNS or World Wide Web Server, and gets the user started with DNS, sendmail, TCP/IP and managing Internet servers.
Paperback
Providing comprehensive troubleshooting reference for experienced Web administrators, this book covers CERN and NCSA servers, as well as NT and Mac Servers, discusses firewalls and security, CGI scripting, HTML content development, load maintenance, and statistical tracking and monitoring, and teaches the "ins and outs" of planning, installing, configuring and more.
Paperback